3D animation offers many benefits to the user. The models used in the animations can easily be manipulated and then viewed from different perspectives offering a 360 degree view of any proposed project, development or prototype. This is especially important when examining complex structures, developing expensive prototypes or working with a number of alternative options. 3D animations are able to examine the most complicated projects and this often provides the most cost-effective way to progress projects. 3D animations enable a highly sophisticated visual rendering – great for experienced professionals such as architects, design engineers etc but brilliant for non-experts who will need to understand often complicated concepts and proposals.
3D animations refer to creating the creation of moving pictures in a 3-dimesional environment achieved through careful manipulation of 3D objects in software. The exported picture sequences give the illusion of animation and movement based on how the animator manipulates the objects. In short, motion is usually simulated in a special way that the eyes are `tricked’ into believing that motion has actually taken place. The images are displayed in a series of frames faster than it takes the brain to `forget’ the previous image.
A ‘fly-through’ 3d animation can have a big impact on any business. 3d animation offers a highly dynamic and visually rich communication – it should certainly have the wow factor. Whether it’s an interactive website, e-mail marketing campaign, engaging sales presentation promotional DVD’s or part of You Tube marketing, there are multiple practical applications for animation to help you attract and engage audiences.
A good 3D visualisation allows a company to attract more customers, which eventually results in increase ROI, business and profit. It can easily convey a strong message to the audience. The animation can be a cost effective part of the marketing mix as the appeal of 3D animation means it is likely to be viewed and shared by a target audience. Done well it will have a longevity that will outlast many of the marketing campaigns. Effective animation will support and develop your brand and provides an effective tool for use on websites, social media and at presentations, Trade shows and exhibitions.
Author Bio Novadesign
Brett Sidaway creates highly effective content with his knowledge and expertise in 3D animation and 3D visualisation services. Find out more about CAD Design from Brett Sidaway at http://www.nova-design.co.uk.